There is a whisper going around the house-selling world that, wait for it, estate agents have forgotten how to sell houses. That’s right. The people that we have traditionally employed to sell the biggest asset we will ever own are now dreadful at selling houses. The art has been lost and replaced by a process of a) taking nice photographs, b) uploading them to some online monopoly-styled property site and c) waiting for an offer to come in.
As such, it’s no wonder more and more people are choosing to sell their homes without an agent. People just don’t want to hand over a massive chunk of their sale to someone that has done very little to earn it.
The problem is, selling your home is no easy feat, which is why we have pulled together a few tips and tricks to help you bag a fee-free sale. Yeehaw.
1. Get Into A Sellable State
There are certain things that are going to put a buyer off immediately. They may be polite enough to continue looking around, but they aren’t going to put in an offer, that’s for sure. These include mess (both inside and outside your home), un unpresentable front, weird nose-shriveling household smells, obvious DIY handiwork, and rudeness. These are all big turn-offs and things you need to address in any way that seems suitable to you.
2. Set The Right Price
We know that you probably want to squeeze out every penny you can when it comes to selling your home, but the only way you are going to attract a buyer is if you nail the price, which is why you need to have the best tools to estimate a property's market value. It’s the only way you are going to get people to come and see your property and still save yourself from losing out to some wicked-good haggler.
3. Nail Your Description
The price is only a part of the puzzle; the other thing you need to get right is your description. This is your chance to sell your property and let people see just how amazing it is. If you’ve got a knack for writing engaging copy, then great. If you don’t, we recommend you use a freelance copywriter to bring your words to life. Don’t do anything overly fancy, though. You want to grab their attention while being concise and to the point. It ain’t easy. People don’t want to work their way through loads of copy; they want the highlights.
4. Photographs Are Everything
The worst thing you can do is take photographs that don’t do the property justice. No. You want photos that are going to make the property look even better than it is in real life. If you don’t, then you’re photographs are going to be worse than pointless – they’ll be counter-productive. That means interior shots, exterior photographs, the land that comes with the property and the all-important floorplan.
Once you’ve done this, you need to list it for sale, which is easily done with one of the big property portals.