If you’re reading this, then you must be at least considering starting a business in Singapore. Congratulations! Starting a business is a fantastic way to achieve financial independence and build something that you can be proud of.

You may already have an idea in mind about what business you want to start, but let’s go over some of the most popular business ideas today. We’ll also cover one important topic: possible start-up funding sources. By the time you’re finished reading, you’ll have a much better understanding of what it takes to start a successful business. Let’s get started!

Business Ideas

If you’re thinking about starting a business in Singapore, then chances are you already have an idea of what kind of business you want to start. But if you’re still on the fence about what type of business to start, here are a few popular options:

E-commerce Business

With over 97% of the population shopping online, there is definitely a demand for e-commerce businesses in Singapore. If you’re considering starting an e-commerce business, then make sure to do your research and choose a niche that isn’t already oversaturated.

In addition, you can try out dropshipping. All you need are the right products and someone who can supply them. As a drop shipper, you will promote and sell your chosen goods and services. Once you make a sale, your supplier will prepare, package, and ship the items, or they will fulfill the service. This means you do not need much technical knowledge and investment, and you can do it from the comfort of your own home. However, you need to develop sales skills and closing abilities.

Franchise Business:

Franchises are always a safe bet because they come with built-in brand recognition and customer base. In fact, despite the pandemic, many franchisors reported growing in 2021, with sales continually increasing in 2022. If you’re interested in starting a franchise, then be sure to check out some of the most popular options like 7-Eleven,McDonald’s, Old Chang Kee, and BreadTalk.

Content marketing and digital marketing

Whether you’re a startup looking for customer traction or growth in your digital business, it’s crucial that your chosen content strategies foster engagement and sustainable relationships with potential clients who may not have heard about you yet. There are many ways to go about this, including creating quality blog posts that can help promote businesses online as well as provide information on products/services offered by those blogging companies — all while ensuring high levels of reading and retention rates, too.

Content marketing is an important part of any company’s strategy, so this is why this is a great business idea. By starting a content marketing and digital marketing business, you can cater to other companies’ needs and help them reach more customers.

Get Funding

Now that we’ve covered some popular business ideas, let’s talk about funding sources. If you don’t have enough money saved up to cover the startup costs, or you don’t have wealthy relatives or friends to invest love money, then don’t worry—there are plenty of options for small business loans like a trusted moneylender in Singapore. Other popular places to look for funding include government agencies like Enterprise Singapore or banks like DBS or OCBC.

Another option is to apply for grants from different organizations like SPRING Singapore or National Research Foundation Singapore. If you’re not sure where to start, then Enterprise Singapore has a handy list of all the different grants that are available for small businesses.

Alternatively, you can find angel investors or venture capitalists if you need a larger investment for your start-up. However, do take note that angel investors usually get a chair on the board so that they can provide more direct guidance over your business’ direction, while venture capitalists usually invest in high-growth tech start-ups and expect a quick payout.

Build a Presence

Now that you have an idea and the funding, it’s time to make your presence known. Apart from getting business licenses, you also have to build your identity and reach out to customers.

1. Create a website. Your website is your online home base, so it’s important to make sure it’s well-designed and easy to navigate. Make sure to include plenty of information about your company and the services you offer.

2. Create some marketing materials. In order to attract new clients, you’ll need to create some compelling marketing materials such as brochures, flyers, and website banners. Be sure to showcase your unique selling points and how you can help your clients achieve their goals.

3. Start networking. The best way to find new clients is by networking with other businesses in your industry. Attend industry events and meet-ups, and exchange referrals with other businesses.


No matter what kind of business you want to start, there are definitely opportunities in Singapore for entrepreneurs like you. Just be sure to do your research and choose an industry that interests you. And once you’ve figured out what kind of business you want to start, think about funding sources, and market your brand. Once you are ready, get your operations underway. Good luck!

Greg Kononenko
Greg Kononenko

My name is Greg Kononenko and I am a full-time online blogger and owner of Dad's Hustle. I'm a dad, and my passion is to help other mums and dads to start their own "hustle" and improve the financial future of their families.

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