Providing online nutrition coaching to clients can be a lot of fun. However, it’s also challenging to get right. You need to have the proper systems and processes in place to make it work.

The good news is that this post is here to help. We run through some of the strategies you need to adopt to make your online health coaching enterprise successful in the short- and long run, helping you create a niche for yourself.

Define Your Niche

The first step is to define your niche. It should be clear to anyone following you what you do and where your focus lies.

Your niche should be something you care about deeply. For example, you could drill down into the science of weight loss or promote various restrictive diets.

Once you have a niche, you’ll want to stick with it, growing from there. Avoid the temptation to spread out into other topics too rapidly.

Find Out Who Needs Your Services

The next phase is to write down the type of person most likely to benefit from your services. Having a persona in place can help you target your marketing to the right people.

This process can take a surprisingly long time in the health and wellness world. At first, it seems like everyone’s interested in what you offer, but the actual pool of keen clients tends to be substantially smaller.

Set Pricing Competitively

During this process, you’ll want to set your pricing competitively. Raising them too much before you have authority can put people off.

You can figure out what the fair pricing for your health coaching is by comparing your prices to those of your nearest competitors. Ideally, you want to undercut them a little at first (but not too much) to encourage some of their clients to move over to you.

If you’re not gaining any traction, offer free coaching sessions and use them to showcase what you can do. You should find if you get clients through the door, they’re more likely to trust you long-term.

Create Content That Speaks To Your Audience’s Problems

Another thing you should do is create content that speaks to your audience’s problems. The more you can cater to their needs, the more likely they are to believe your services can help them.

During this process, gather feedback and adapt to what your customers tell you. Incorporate their recommendations and implement solutions that address their needs.

Don’t fall into the trap of believing you already know what issues you should be solving for them. Sometimes you don’t.

Build A Community In Addition To Your Coaching Clients

At the same time, you’ll also want to build a wellness-focused community to run alongside your client base. Having this extra pool of people can boost your sales funnel and win you more clients long-term.

You don’t have to invest a great deal in these people. A Discord server plus social media posts should be sufficient to get them interested in what you have to say. However, just maintaining contact with them can be a fantastic way to help your coaching business succeed.

Improve Your Tools

On the operations side of things, you’ll also want to improve your tools. Using state-of-the-art solutions can help you drive home your message and manage more clients.

For example, nutrition software lets you personalize your recommendations to clients. You can show them what to do daily through a few simple interactions with the machine.

You can also get personal training software that deals with scheduling and exercise plans for you. Solutions automate the most tiring tasks, allowing you to get on with the more interesting options.

Network With Other People Like You

Don’t expect to get everything right immediately when running an online health coaching business. Like every other entrepreneur, you will make mistakes.

However, you are much more likely to succeed if you work with like-minded individuals from your industry.
Understanding how they operate can help you refine your approaches and win more clients.

Where possible, leverage collaborations that let you tap into new audiences. Find influencers with complementary services (such as massage therapists), and work with them to drive more custom.

Get Your Website Right

Finally, you’ll want to check your website to see if it meets your strict internal standards. Websites can be an excellent way to showcase your professionalism and win clients who might not have come across your enterprise before.

Ensure your website includes plenty of testimonials. These prove your value to skeptical audiences.


Greg Kononenko
Greg Kononenko

My name is Greg Kononenko and I am a full-time online blogger and owner of Dad's Hustle. I'm a dad, and my passion is to help other mums and dads to start their own "hustle" and improve the financial future of their families.

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