Are you thinking about setting up an online business? This is something that an increasing number of companies are doing today. It is not hard to see why. Setting up online provides you with a way into the market without having to spend a fortune in terms of establishing your company. Nevertheless, this is not to say that it is an extremely easy way in. There is still a lot that needs to be considered and taken into account. With that being said, continue reading to find out more about the common mistakes that a lot of people make when establishing their first online business so that you can avoid making them.

Undervaluing what you are selling – There is only one place to begin, and this is by pricing your products too low. This is a mistake that a lot of business owners make today when they are first starting out. It is easy to do. After all, you are trying to break into a new market and you need people to come to your business over the other businesses out there at present. However, if you price your products too low, you are telling people that this is all that your items are work. They may then get the impression that your service is of a low quality. Furthermore, it is easy to reduce your prices, but it is not easy to increase them, so you can find yourself in a very tricky position if you later decide that you need to increase your prices.

No delegation – Trying to do everything yourself is admirable and it is understandable. You want to keep your costs as low as possible, right? Nevertheless, there does come a time whereby you need to recognise the benefits of delegation. Whether this means outsourcing or taking on another employee depends on the nature and size of your business. However, you could actually be holding your company back and stemming growth if you do not take the help of other people.

Failing to differentiate – Unless you have a completely and utterly unique idea, it is likely that you are going to be doing something that has already been done. Therefore, you need to figure out what is going to make your business different. Let’s say you are going to sell gold medallions. You can easily purchase these online, and you can have a custom made medallion out of them just like the guys over at ChallengeCoins4Less do. So, what is going to make your business different? Perhaps you will sell other products? Maybe you are going to stick to a particular theme?

Letting the small stuff distract you – It is very easy to get distracted and to focus on tasks that don’t really matter. When you are first starting out, it feels like every task matters. Nevertheless, if you have this approach and attitude, you will find that you run your online business inefficiently because you spend so much time worrying about things that do not matter to the bigger picture. The best thing to do when determining whether to prioritise a task or not is ask yourself whether it will have a big impact on your business objectives. If not, move onto something more important.


Lack of homework – Yes, you are excited. Yes, you want to get started. But a lack of research can really come back to haunt you.

Blowing your budget – If you start life as an online business owner and you do not have a carefully constructed business budget, you are going to run into a lot of trouble along the way. Running out of money is one of the main reasons why startup companies fail today. You need to manage your cash flow. Don’t buy unnecessary things in the beginning. You never know what costs could arise along the way, so always be cautious.

No plan – A lot of online business owners believe they do not need to have a plan because their business is online. However, it is still a company. You still want to make a profit. You still have goals you are trying to reach. Therefore, a plan is still of critical importance. No business should get started without one.

Social media blunders – There are many different mistakes that business owners make when it comes to using social media networks. The first mistake is trying to be a jack of all trades yet a master of none. If you do this, you are only going to spread yourself too thin. Instead, focus on the two or three social media accounts whereby your target audience are present. You will need to do some research to determine this. Furthermore, make sure you do not post an endless stream of promotional messages. The key to success on social media is to make sure that you engage with people and that you build relationships.

Hopefully, you now have a better understanding regarding some of the most common mistakes that people make when it comes to setting up an online business today. If you can avoid all of the blunders that have been discussed above, you can give yourself a great chance of getting up and running as quickly and as smoothly as possible. Of course, there is no denying that you are likely to make a few errors along the way. After all, this is only natural! Nevertheless, it is all about learning from them. This is what will make or break you as a business owner. Good luck!


Greg Kononenko
Greg Kononenko

My name is Greg Kononenko and I am a full-time online blogger and owner of Dad's Hustle. I'm a dad, and my passion is to help other mums and dads to start their own "hustle" and improve the financial future of their families.

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