It’s always been hard to hide anything from your customers, but particularly in more recent times. Clients notice things as soon as they interact with you, whether consciously or not.

But what exactly do they pay attention to? Well, you’re about to find out. We take a look at some of the things customers always notice about your business, and what you can do to create a better first impression.

The Cleanliness

If a customer walks into a dirty office with bad lighting and paperwork everywhere, it will almost always create a negative impression. Even if they don’t notice the junk everywhere immediately, it will still register and color their perceptions of your brand.

The opposite is true for a clean and organized workspace. Most people will respond positively to an environment like that, even if they don’t consciously have the thought, “Oh, this is a clean space.”

If you want to prevent your lack of workplace cleanliness from putting people off, clean it up. Get a cleaning company to come in early in the morning to vacuum the floors, clean the toilets, and put everything away. That way, it’s a fresh start every day.

The Exterior

Customers and clients will also notice the state of your workplace’s exterior. If it looks disheveled, it could create a negative impression.

Many companies pay a lot of attention to their interiors but fail to consider how outside areas might impact their clients. For example, they might have badly painted parking spaces or overgrown vegetation.

You can deal with this personally or turn to professionals offering things like line marking and commercial lawn care services. Once you improve how your exteriors appear, you’ll be more likely to fill clients with confidence.

The Accessibility

Customers also notice the accessibility of your business. If they find it hard to get inside or there are no elevators, that will immediately make them wonder whether they should go elsewhere.

Companies are getting better at accessibility, but they’re not perfect. Firms are meeting more of the recommendations set out by policymakers, but they still have quite some way to go – at least most of them.

Fortunately, you can correct accessibility issues on your own premises by making simple changes. Things like providing signs so that clients can find out where they need to go and getting rid of door thresholds can all help immensely.

The Friendliness Of Customer Reps

The friendliness of customer reps is another thing customers immediately notice when interacting with your firm. If they get through to someone who sounds like they got out of the wrong side of the bed, it will immediately sour the relationship.

For this reason, you want to train your people to be friendly every time they interact with someone on the other end of the line. Being cheerful should be a prerequisite for the job and an understanding that that’s just how operations work best. If people are happy on one end of the line, the customer is more likely to be happy on the other.

The Knowledge And Expertise Of Staff

Customers will also notice the knowledge and expertise of staff the moment they interact with your business. The people who speak truthfully about what they know are most likely to create a positive first impression.

Unfortunately, many businesses fail to hire knowledgeable people. For example, many estate agents don’t know anything about the houses they sell, other than the information in the brochure. The same is often true for mobile phone shops. There’s some superficial knowledge, but not much else there once you probe deeper.

As you might expect, the knowledge and expertise of staff can make a significant difference in whether people decide to hire your services. If staff know what they are talking about, it increases the likelihood of conversion.

Therefore, focus on training your staff. Encourage them to make their own inquiries and learn about what they sell. The more they know, the more effective they will be.

The Selection Of Products

Another thing customers often notice is the selection of products. The less you have, the less professional you look.

You can sometimes get around this by telling customers that you’re focusing on a single, incredible product, or that you want to simplify their experience. However, this approach won’t work in most setups.

Therefore, consider how you could expand your product offering. See if there are opportunities elsewhere for you to generate additional income streams.

So there you have it: some of the things that customers always notice about your business.

Greg Kononenko
Greg Kononenko

My name is Greg Kononenko and I am a full-time online blogger and owner of Dad's Hustle. I'm a dad, and my passion is to help other mums and dads to start their own "hustle" and improve the financial future of their families.

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