There are many businesses selling products that we tend to purchase without really caring about the brand itself, or being loyal to it at all. For example, the next time you pick up a mobile phone case, will you really think deeply about the historical validity of the brand you purchase from, or will you just opt for the item with the most positive Amazon (or other retailer) reviews?

For this reason, sometimes we go through life as consumers who pay for items we never really think twice about. As a business owner trying to stand out and draw attention to ourselves, this is a problem. What if you’re a company selling relatively disposable products like those mobile phone cases, but you want to stand out among the competition without being seen as insignificant?

Well, there are a few methods you can use to achieve this. Without further ado, let’s consider the following advice:

Show Your Process

From the concept design stage to the plastic injection molding to the specific features that render your product unique, it’s good to showcase your operational standards and why exactly you’re better than generic brand number 3,000. This way, you can humanize your approach a little, show where you implement the most value, and come away with a sense of real pride in your operations. For many enterprises, this can turn a relatively basic pursuit into an interesting, and worthwhile focus.

Avoid Industry Jargon & Overused Marketing Concepts

Let’s take phone cases as an example. The amount of iPhone cases that promise “military grade” protection is eye-rolling at this point, yet many companies still do it. Why? Because it sounds good on the surface, and other firms do it.

You don’t have to think too much to use that. But in actual fact, general military procurement means “how much can we gain for as little cost as possible.” For this reason, taking the time to focus on real descriptive terms that help you seem more reliable, or even using actual test methods (this phone case is solid enough to survive a drop from 10 feet on solid concrete!) is a good alternate route to take.

Exceptional Customer Service

Simply having a great customer guarantee, friendly and approachable customer service, and a reliable warranty can make all the difference if a customer has to choose between your firm, and another that provides a similar product. You might even showcase how your customer support works, from your generous customer return’s policy to the accolades or positive reviews you’ve gained thus far. That kind of social proof may help you stand out even if you’re relatively similar to other firms, because especially for those purchases people don’t think much about, they want to know they can return or at least have some recourse if the product doesn’t turn out the way they’d hoped.

With this advice, you’ll be certain to stand out, even among disposable product lines. This ca help you invest in a more prominent approach to defining value, using such tips as a foundation.


Greg Kononenko
Greg Kononenko

My name is Greg Kononenko and I am a full-time online blogger and owner of Dad's Hustle. I'm a dad, and my passion is to help other mums and dads to start their own "hustle" and improve the financial future of their families.

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