To grow your small business, you must invest in marketing efforts, but this can be both costly and time-consuming. Small businesses often lack the resources, especially in the beginning, and this can lead to subpar marketing or no marketing at all, and it’s hard to say which is worse. If you don’t want your prospective customers to forget about you, there are some creative methods to keep them in the loop. Take a look at these examples of creative marketing to give you an idea of what you can do.
YouTube
YouTube isn’t only a place for young people who want to be famous to post their videos (although there is a fair amount of that, to be honest). With the correct sort of material, it can even be employed as a free and powerful marketing tool. Some of the best YouTube videos don’t even accomplish anything new or innovative; just being genuine and interesting might be enough to get others to love and share your work. Using YouTube, you can demonstrate how your products function and how they can improve people’s lives. As a service provider, you can explain what you do and provide answers to people’s concerns.
If you prefer not to create your own videos, why not advertise in someone else’s? You’re sure to have noticed the ads on any popular YouTube video, and if you can create an excellent pre roll advertising campaign, potentially many millions of people will see who you are and what you do.
Winning Awards
The vast majority of industries have their own set of awards. When you enter your business into any particular category, you’ve already increased your visibility in your field of expertise. Your business will get even more exposure if you win this award, of course, but being nominated is an excellent start.
Your marketing efforts will be made much easier if you win an award with a high profile and widespread press coverage because of the increased visibility that comes with a strong brand and a firm that lives up to that brand. In addition, many of these awards are free to enter, which is always a good thing since marketing can sometimes cost a lot of money with no guarantee of a return.
Workshops Or Webinars
Workshops and webinars are great options for those who believe they can teach others about what they do and why it matters. A webinar can even be conducted from any location, making it more convenient than a workshop.
If you’re selling a product or service, you’ll have to decide which media is appropriate for you based on your needs. Talk about anything connected to your business, but do it in such a manner that people will want to buy from you after hearing what you have to say.
You need to pick an interesting topic and make your talk relatable and not all about sales. The sales will come if you do a good job, so you don’t have to make things so obvious.
